If you decide to build a website for your company, the first question you should ask yourself is; Which website building should I use for my business?
There are many different options, so choosing the right website building platform that allows you to accomplish all of your online goals for your business is essential.
You need to find the RIGHT website builder for YOUR business.
As your business grows, you will also need to consider how your website builder will cope with increased demand further down the line.
Every platform offers slightly different features, and it is good to do your research before signing up for a potentially costly website builder.
In this post, we will break down the website building options available to you or your business, considering options such as Squarespace, Wix and WordPress.
Which website builder? Here are some options to consider
Many different website building options are available, and a few of these options are advertised as the ‘simple solution’ to website building.
(Note – This phase should set your alarm bells running!)
These website building platforms include sites such as Squarespace, Wix and Weebly.
The main concern with these ‘all in one website building platforms is that you are very limited in what you can and cannot do with your website.
It can be hard to change something later down the line, and these platforms do not always support new features.
Even if you set up your website correctly with one of these platforms, there may be issues later on when you need to make crucial changes to your online space or as your business grows.
At Click Marketing, we recommend WordPress – a more flexible website building platform that gives you the freedom to set up and run a successful website.
What is WordPress, and why do we recommend it?
WordPress is a CMS. This stands for Content Management System, which is just a fancy word for a tool that allows you to build and completely manage your website.
WordPress is easy to use, and it will enable you to build your website the way YOU want it.
WordPress can be used for a variety of different purposes.
It has all the tools you need to build a beginner website or a high income generating eCommerce store.
We recommend this platform because of its flexibility, ease of use and functionality. It is entirely customizable, and its plugin and theme systems enable you to build almost any type of site.
This platform can handle anything you need, from sharing regular blog posts to selling products. And the best thing about WordPress is it is free!
What can WordPress be used for?
WordPress allows you to create, custom design and make any website to suit your requirements and business goals.
This platform allows you to build a website and fully manage it from an integrated administration dashboard.
Below are some of the most popular uses of WordPress websites for both individuals and businesses.
WordPress is the perfect platform for blogs.
Whether personal or business, a blog consists of diary-style text entries that mainly focus on written content.
They usually contain helpful information, content or graphics, and they are often written from a personal perspective.
In addition, most blogs have a comments section where the reader can discuss ideas with their followers or leave feedback and questions on other blogs.
Blogs offer a direct connection between the blogger and the reader, giving the website owner a chance to build trust and loyalty with their readers.
In addition, blogs offer an excellent opportunity to make money from your website through affiliate marketing, sponsored posts or a direct link back to your products.
WordPress can also be used as an online selling platform, otherwise known as an eCommerce shop.
Even though WordPress does not have an inbuilt eCommerce functionality, there are options to download various eCommerce plugins such as WooCommerce or Shopify, allowing you to create your online store.
With these plugins, you can add product pages to your website so that people can view photos, descriptions and reviews before purchasing your products or services.
WordPress-powered eCommerce stores benefit from many of the platform’s benefits, such as its high-level security and scalability.
You can start by building a small to a medium-sized store with WordPress and eventually grow it into a huge online business venture.
WordPress is a great tool for businesses, and it can be used for personal projects too! It is an excellent platform for building your online portfolio.
For example, if you’re an artist, photographer or a designer, having a portfolio is vital to show off your work and catch the attention of future clients.
You can use pages to set up everything you need and tailor it to your specific requirements. For example, you might need a contact page, a services page and pages to showcase your work.
More importantly, no portfolio is complete without plenty of images!
This is where the WordPress Media Library comes into its own. It is a convenient tool that enables you to upload, edit and manage your media files all in one place.
Other Uses Of WordPress
- Create a forum
- Create a social network
- Landing pages
- Build an online course
- Build a membership site
We believe WordPress Multisite is one of the best WordPress features available.
In a nutshell, WordPress Multisite allows you to create a network of WordPress websites from just one WordPress installation. This means you can easily make changes and keep all of your websites updated from one place.
Here’s a quick example:
You want to start a blog covering three main categories: Events, Shop and Travel. You want the design and layout of each of the categories in a different format, but other aspects such as security and general site-wide policies need to remain the same.
Instead of creating three different websites and having three separate installations, you can use the WordPress Multisite feature to house everything within one WordPress site and use just one administrative control dashboard. Handy!
More Information About WordPress
You can add extra features and functionality to your WordPress site with plugins.
Plugins allow you to add different features and functionality to your website and shape it into what you want. This includes help with your SEO, giving you tips and highlighting the areas you need to improve.
Other plugins allow the option to add tables to your post, and some of them even enable you to build the look of your website with a simple drag and drop option!
Make your website look as great as you want with WordPress themes.
These themes allow you to choose your site’s layout, style, and format. You do not have to be a web designer to make your site look attractive and ensure that it fits your needs.
There are lots of themes out there, including both free and paid options.
The paid themes offer a lot more variety, and they tend to look more professional.
However, free themes are a great way to get started.
Tutorials and Help
WordPress is easy to learn and very easy to understand once you get started. Also, there are plenty of free tutorials that explain things further.
As WordPress is used widely, many website designers and freelancers are familiar with the platform. If you find that you need a little help, you can easily find someone who can assist you.
Join the WordPress Community
There is also a large community surrounding WordPress.
You can be a part of this, meet new people, build partnerships and make new friends.
There are plenty of blogs dedicated to WordPress and engaging YouTube channels and Facebook groups. You are bound to find people and businesses to help you and your company reach out to more people.
Get Started With WordPress
If you are ready to get started with WordPress, find out more here.
At Click Marketing, we offer website building options that take care of everything for you.
We can build and manage your website, helping you create an online space for your business and reach out to more users every single day.
Find out more about our website development services here.