Growing organically on social media, especially on Instagram, is becoming increasingly harder for small businesses. Here are 9 Instagram growth tips that will help you grow your account in 2022.
Instagram is rapidly turning into a ‘pay to play’ channel. It pushes businesses and brands to press that [BOOST POST] button to get their content in front of an audience.
Instagram is one of the world’s most popular social media channels.
According to Sprout Social, Instagram was the most downloaded app in Q4 2021, and the platform’s user numbers continue to rise.
Gaining a foothold on the platform is highly competitive for small businesses.
However, it is not impossible.
Here are 9 suggestions on how to grow your Instagram account organically in 2022.
1. Keywords in your Instagram handle
Your Instagram handle is basically your Instagram name.
It is what people see when they find or search for your account.
Having keywords in your Instagram handle will inform people about what you do and who you are from the very start.
We have all heard the saying ‘exactly what it says on the tin’.
This sums up your Instagram handle precisely!
Additionally, having keywords in your handle will help you rank for certain search terms related to your product, service, niche or sector for a Search Engine Optimisation (SEO) perspective.
SEO is not just for Google – any platform with a search function can also have SEO techniques applied.
2. ‘How you help’ in your bio
Tell people what you do and how you can help them!
People visiting your Instagram account want to know what you can do for them and having this information in your bio is the perfect place!
Too many businesses make the mistake of explaining more about what they can offer (features) rather than how they can help (benefits).
Some accounts extensively use emojis as they capture attention.
However, they also take up space!
Your Instagram bio has a 150 characters character limit – so you use it wisely!
3. Add an ‘About Me’ highlight
If people are interested, they will want to know more about you, your business and your brand.
Having Instagram story highlights is a great way to repurpose your Instagram story content and is another way to showcase your brand to your audience.
Having an about me highlight is an opportunity for people to get to know your brand and business.
Collaborate with other accounts.
Collaborating using Instagram is a fantastic way to connect with other brands on the platform and get your brand seen by various audiences.
It allows you to show the face behind your brand and shine a light on your brand personality.
Remember – people connect more with other people instead of just a logo.
It is always hugely beneficial to show your face and personality where ever you can.
5. Utilise carousels
Carousel posts, otherwise known as slider posts, are a great way to capture your audience’s attention for longer periods of time.
Typically, the Instagram algorithm is dominated by how long your audience stays engaged with your posts.
On a regular Instagram post, you would look and move on. However, if they have to scroll left to right on a post to view up to 10 slides, you will be on that post significantly longer.
The bottom line is the longer they stay on your post, the better!
6. Reply to comments
People have made an effort to comment on your posts, so the least you can do is reply!
Responding and replying does wonders for your account, even if it is just to like the post and acknowledge the commenter.
Even with the negative Nelly’s out there, reply!
Replying to comments on Instagram also helps showcase the brand’s personality and highlights that there is a real person behind the Instagram wall.
7. Engage on Lives
Similar to the point above, respond, reply and interact with your audience.
Engagement with your audience is one of the key elements behind organic account growth in 2022.
8. Only have 1 CTA
Keep it simple!
Remember – “A confused customer will always say NO!”
It is vital to keep everything simple and straightforward.
Only have one Call to Action (CTA) and make sure that it is clear, easy to follow and to the point.
9. Punchy headlines
Capture attention from the start.
Hook people in by using punchy headlines on your Instagram captions.
When people scroll through the Instagram platform, they can only see a glimpse of the caption.
THIS is where you need to capture their focus, and punchy headlines are a great way to do it.
You want to grab their attention so that they read on and become involved.
Need help with your Instagram account?
It is becoming increasingly harder to grow organically on social media.
Furthermore, with the Instagram algorithm continuously changing, what is working right now, might not in the future.
Need more help? Don’t worry.
Using the tips listed above will help your brand and business be found on Instagram, but there are still more techniques that can be used.
At Click Marketing, we have been helping businesses and brands with their Instagram account growth for many years.
We understand how the Instagram algorithm works and how to ensure maximum reach and exposure on the platform.
We offer a FREE Instagram audit. One of our experienced team will conduct a full review of your Instagram account and give tips, advice and recommendations on how to improve it.
Message us on WhatsApp (through the live chat option), or contact us here and let us help you take your Instagram account to the next level.